About Censeo Marketing
25+ years of B2B operations & sales expertise combined. One Mission: Systematize Your Growth.
Meet the Founder & Chief AI Officer (CAIO)
Scott Withers
"I've spent 25 years watching the same story play out: A company grows, processes break, and leadership can't figure out why revenue plateaued or margins started slipping.
At AriZona Beverages, I watched retailers receive wrong product mixes because no one had systematized customer segmentation. We fixed that, and territory revenue grew from $90M to $120M.
At Sheren Plumbing & Heating, I watched the Executive team frustration with being able to make informed decisions because reports took 2 to 3 weeks to generate. We systematized reporting, cut it to 1 to 2 days, and the team could suddenly make informed decisions in 86% less time, freeing their time up so they could spend more time where it really matters - working more effectively on projects and their GC's.
Every time, the pattern was the same: identify the broken process, systematize it, and watch results appear—often within weeks, not months.
I founded Censeo Marketing to bring this approach to growth-stage B2B companies who are stuck. If your revenue or margins are declining and you're not sure why, I can almost guarantee one of three process gaps is the culprit. Let's find it and fix it, starting with quick wins you can measure in the first 2 to 3 weeks."
Credentials
Education & Certifications
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Connect on LinkedInHow We're Different
Quick Wins First
We don't make you wait months for results. We implement quick wins in weeks 1 to 3 that show immediate ROI, typically $2K to $20K in margin recovery or efficiency gains. This proves our approach works before you commit to Phase 2.
Execution, Not Advice
Most consultants hand you a report. We diagnose, design, build, and implement custom solutions. Then we train your team until they own the process completely. When we leave, you keep the system.
Embedded Partnership
We don't advise from a distance. We work alongside your team every week, coaching, optimizing, and solving problems in real-time. Our success is measured by your results.
Based in Traverse City, Michigan
We work with growth-stage B2B companies nationwide, with a special focus on Northern Michigan and the Midwest. Our remote-first approach means we can embed with your team wherever you're located, while keeping the personal touch that makes our partnerships work.
Ready to Systematize Your Growth?
Schedule a free diagnosis call to discuss what's holding back your revenue or margins.
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